Final Major Project: Critical Basis For Presentation

As I reflect on nearing the end of the FMP, I’m obliged to consider what has and hasn’t worked in the way the work was presented on the website and at exhibition. The two key decisions about the presentation were 

·      grouping the images into triptychs 

·      presenting the images alongside text

I will endeavor to explain these decisions in this post.

Prior to starting this course I’d always thought of making photographs in terms of trying to create the single killer image, something as interesting and as beautiful as possible for its own sake. I’ve written in earlier modules about how repeated exposure to the work of professional practitioners on this course, and the opportunity to hear many of them discuss their work in interviews, gradually forced me to reconsider the importance of creating the single impactful image. It’s certainly easier to appreciate the value of a thoughtfully curated series of images when you feel the impact of the work either in a gallery or in quiet contemplation of a photobook. The potential for communication of a series of images is exponentially increased over what’s possible in a single frame. This understanding of the true importance of stringing images together arrived for me around the same time as I was trying to understand how to create visual narrative, for which analysis of Gregory Crewdson’s work was particularly helpful. 

So, I was struggling with the idea of narrative and how to create this both within an image and within a series of pictures. At this stage I was still shooting empty urban scenes exclusively and was not able to create anything that I felt effectively communicated the project’s themes. Feedback was always along the lines that the pictures were nice enough, but that the underlying message was not discernible.

Big lightbulb moment came at this exhibition

Visiting the London Nights exhibition in May was a key moment, as I’d been wondering about how to solve the narrative question for quite a few months without feeling any closer to figuring it out and so was unsure how I’d be able to produce a successful Final Major Project. At London Nights I saw lots of inspiring work, but a series of images presented in triptych really stuck with me – the connections suggested between each photograph were close yet non-specific enough, that the viewer was able to make links of their own without feeling that the photographer was being too didactic. 

Attempted diptych

At that stage I’d already experimented with a couple of diptychs, which I’d found unsatisfactory, but the third image seemed to bring balance and a plethora of additional narrative possibilities. The whole narrative thread opened out in front of my eyes and I resolved to try this with my own work. It was a ‘lightbulb moment’ in the journey of this project.  

Attempt to create an image with some internal narrative

Once the penny had dropped, I tried creating semi-staged images, in a nod towards Crewdson, to see if I could create more visual intrigue in this way. Unsurprisingly, it did not work too well. The triptypchs didn’t work too well either initially and I felt this was mainly because they didn’t have an entry point – a way to invite the viewer into the story. I realised this would be best achieved by portraiture, using people to spark off the narrative, with the other two images inciting further questions. Images by artists such as Tom Hunter came to mind, whose portraits can on one hand seem almost mundane, but on the other hand are deeply suggestive and sometimes carry layers of additional meaning. I thus used work such as this as a role model to work towards. 

Living In Hell by Tom Hunter, from his website

The key then was to make more portraits and as I was also convinced of the importance of including myself explicitly in the work, I accepted that self-portraits would be required too. I felt a responsibility to match the degree of exposure that my collaborators had offered to the project, and that the work would not be complete without an attempt at honest self-examination of my own state in relation to the issues under discussion.

Making more portraits confirmed that introducing people into the work was the key to bringing the triptychs together. The stories that each portrait suggested based on my own personal knowledge of the subject, or on elements that were suggested from the image itself or from discussions during the shoot, guided further shoots to create images that worked with the portraits or that allowed links to be made with other images made during the project. 

I had also explored the use of text earlier in the project and subsequently abandoned the idea as I felt that I’d somehow lost my way in telling the story I wanted to tell. One of our tutors had also commented to the effect that I’d lost my own voice in trying to seek the views of a large number of other people and I’d taken this to heart as it was a very perceptive observation. I continued to collect writing from collaborators though and to interview the people I was shooting. I was also writing poetry inspired by the project theme and in response to some creative writing that one of my collaborators had written. 

Page example from Hackney By Night by David George

Once the triptychs started to take shape and I felt more confident that they’d be able to suggest a story, the potential interaction of words with these images was again interesting to me. Works like Hackney By Night by David George and London Ends by Philipp Ebeling, where text either accompanied the images in a standard ‘image facing text’ (Hackney By Night) kind of way, or in a more whimsical thread running through the book (London Ends) also proved that this might be an effective way to present the work. 

Page example from London Ends by Philipp Ebeling

In each of the above two examples, I was particularly interested in the fact that the text did not necessarily appear to relate directly to the image(s) it appeared with in the presentation. This seemed to offer another opportunity to introduce interpretative uncertainty for the viewer, keeping them a little off balance when trying to understand the work and seek for answers within the triptych. I definitely didn’t want to end up with captions, but with text that further opened out the potential interpretations of the pictures, with the aim to offer as broadly applicable a perspective of the issue as possible, such that the viewer is more likely to be able to connect with some aspect of the work. 

The writing in Hackney By Night is a great example of writing that expands the mood of the images without seeking to directly explain them. Again, as I was aiming for an emotionality in the work, I very much wanted to use any device that could increase the emotional temperature of the work and support the mood I was trying to create for the viewer. 

The way the text was finally used to accompany the work differed on the website and the exhibition. On the website, each triptych is accompanied by text and can be considered as a self-contained ‘packet’ of narrative information. At the exhibition, I chose not to accompany each triptych with text directly, preferring rather to position text in the space in a way that gave the text more independent emphasis and allowed the viewer to reflect on the writing and then move towards another grouping of images in a more flexible way. 

Exhibition visitor reading text

It was interesting to see then, that exhibition visitors seemed to respond in equal measure to the text as well as the photographs. There were a number of people who took pictures of the writing and posted to social media for example, demonstrating that they’d received the text on an equal footing to the images rather than as a narrative sidekick. This response again confirmed the benefit of staging an exhibition, as providing an alternative way to present the work and allowing it to be received and interpreted differently.

Exhibition visitor posted text on Instagram following the private view

Another element that I experimented with during the exhibition was of combining triptychs to create larger narratives. These groups of six photographs came about when planning the exhibition layout on my computer and realising that grids of images gave the work a different feel again. Having two portraits in each group suggested potential relationships between people that were not seen in a single triptych. This was quite fun to play with and the typical response from visitors to the exhibition was of trying to make connections when confronted with the six images, which kept them engaged for longer and forced them to reflect more deeply on what they were seeing. These 6-image grids were the most talked about element of the exhibition without doubt, and the aspect that provoked the most questions from visitors. 

6 image grid on show at the FMP exhibition

It was really satisfying to get direct feedback on the mode of presentation, when the viewer was finding a single or multiple implied stories, but was not able to satisfactorily resolve them immediately and was thus provoked to ask a question about the work. Having viewers arrive at widely varying interpretations of the same set of images was even better!

Overall then, I believe that the decisions to present the work in triptych and alongside text were both successful at this stage of the project. It is possible that as the work continues and the range of responses to the issue increases, these decisions may no longer serve the best communication of the themes and I would be happy to concede them as they are by no means non-negotiable. As stated previously, I feel that there’s still a long way to go with this project and the work will no doubt change course again before reaching its natural conclusion. As I look ahead, I anticipate the addition of video to the work as well as a wider variety of scenes and portraits but there will almost certainly be other unexpected developments and I look forward to steering a course into the future.

Final Major Project: ROITD Website Outcome

Early on in the planning of the potential outputs for this project I envisaged a website as a significant, and possibly the most important, outcome of the FMP. As the FMP period continued and the chances of staging an exhibition appeared to recede, I further concentrated my focus on producing a website to display the work and which could serve as a hub from which the project would continue to grow and deepen post-MA.

I had purchased a suitable domain some time back in preparation for building the website, but only began outlining how I wanted the site to develop in the last month or so as the project and the planned triptych format started to take shape. 

The aim was to produce a visually interesting and informative website, that would be able to provide a deeper experience than available at the exhibition. In keeping with the breadth of responses to the themes of this project, I was keen to present information in a range of formats – 

·      factual information and links

·      contextual information about the issue of urban solitude/loneliness

·      interview excerpts from those who’d collaborated in the project 

·      creative writing from collaborators and myself

·      songs that respond to the theme

Due to the multi-format nature of this information I was confident that a website would be a perfect platform for presenting the work. The challenge was to do so in a way that was engaging without being overly dry, or that took the emphasis away from the images.

Example of a page from Raphaël Dallaporta’s work Domestic Slavery from artist’s website

Useful references for this work included Domestic Slavery by Raphaël Dallaporta and Imperial Courts by Dana Lixenberg. These two examples showed that communication of the themes and message of a project could be enhanced and its impact amplified, by accompanying text (Domestic Slavery) and that a multimedia presentation can result in a richness and depth of coverage of a theme that isn’t possible using still images alone (Imperial Courts). 

Imperial Courts

These projects, particularly Imperial Courts, were exemplars of the sort of treatment I was aiming for with my own website. I have always felt that this project will not have been fully explored without film, more creative and investigative writing and potentially full interview transcripts also being presented alongside the photographs. This deep exploration of a theme really appeals to me, as it allows me to continue my enquiries following completion of the MA and also because the scope of this topic is so broad as to almost demand more than the 6 month treatment available during the FMP.  

As the image-making started to come together, so the potential website layout also became clearer. I was thus able to start building the website at the beginning of November, using placeholder images to give a sense of what the eventual layout would look like and how the text would relate to the pictures in the final presentation. 

I was fortunate to be able to draw on some rich textual material from my contributors and the beginning of the website build coincided with further written submissions. I’d also been working on some writing of my own which continued alongside the website draft. November was thus a busy month of more shooting, website planning and building, writing and exhibition planning and I was pleased with the progress I was able to make in a short time.

Once the date of the exhibition was decided, I aimed to have the website ready to publish on the day prior the exhibition. This was to act as a primer and public introduction to the topic and would also be available to support the physical exhibition (e.g. I was able to refer exhibition visitors to the website for more information and images when meeting them at the gallery).

Text presented alongside images on the project website

At time of launch, the website consisted of 36 images in 12 triptychs. Each triptych is presented with an accompanying text excerpt. The text being of varying length and type (interview transcript excerpts, creative prose or poetry) and in some instances chosen to seemingly reinforce the putative theme of the triptych and in others to challenge it. 

The website also includes information and statistics about the issues of solitude and loneliness and the emotional and psychological impact it has. In addition, the website includes contact information for agencies that are somehow related to this issue. 

Information about solitude and explaining the project in more detail on project website

The reaction from people who’ve visited the website has been very positive. I have received comments on the images, the impact of their presentation alongside text, the usefulness of the information that adds context to the topic and the value of including contacts to helpful organisations. 

I’ve been gratified to hear from a number of people that the work on the website has moved them emotionally, including a couple of visitors who have been moved to tears by the work. This was pleasing to hear from the point of view of confirming the success of a key project aim, that of engaging with the viewer’s emotions and producing work that carried an emotional weight. Again, I feel this was more successfully achieved by combining text and images than would have been achieved simply by images alone.

Links to relevant organisations on project website

The website has also acted as a starting point for dialogue with people who are themselves interested in investigating this issue and with agencies who are already doing so. I have been able to refer them to the website for a quick appraisal of where I am with the work so far and what my standpoint is, and this has been a great platform from which to discuss potential collaborations or to launch ongoing dialogue about the issues involved. 

Overall then, I would say the website has been the most successful aspect of the project, because of its permanence and the fact it will allow the work to be visible and accessible in a way that suits the viewer. Based on the responses I received during the exhibition, there’s also likely to be a benefit from the ability to engage with the work online anonymously and at one’s own pace, my suspicion being that people are more comfortable engaging with and reflecting on this work when they feel under no pressure to react to it for an external observer or where they are not in danger of having a potentially emotional response noted by someone else.

In the near future I aim to add a short movie to the website, as well as more transcripts from recent interviews that were conducted just prior to the website being published. I will also continue to add images as the project continues in the weeks and months ahead.

Final Major Project: Exhibition Engagement

One of the key aims of this project has been to stimulate dialogue about the issue of solitude and hopefully contribute towards a more open communication about this difficult topic. 

This aim underpinned the decision to hold an exhibition in a gallery, as one of the intended consequences would be to bring people together in the same place for a shared experience and hopefully some discourse about the issues explored in the work. 

During the MA and particularly leading up to the completion of this FMP I have made largely unsuccessful attempts to provoke discussion about the issues on social media. Aside from the occasional comment agreeing that it’s a topic worthy of examination, it has been difficult to get people to participate in any meaningful way or to volunteer to talk about things more deeply in a more private setting. 

I was thus hoping that by bringing the audience into a physical space there may be opportunities to engage with them in a more immediate way than had been possible via social media. 

Another aim of the project had been to produce an online space that would allow the work to be explored in more detail, and that will hopefully continue to evolve into a richer and deeper resource as the project continues after the MA as the scope of the work naturally broadens. I thus created a project website, which launched the day before the opening of the exhibition. In another CRJ post I will outline how this site developed and the response it has had so far.

ROITD Project Website

As the exhibition was only of short duration I felt it was important to try and maximise its impact as much as possible. This would be partly achieved by it being supported and accompanied by the material on the website. The location of studio1.1, in a busy and traditionally creative part of East London also helped in this regard. I had preceded the show with an Instagram poll asking what solitude meant to the viewer and received only a few responses. However, I posed a similar question to exhibition visitors and placed comment cards to allow anonymous responses to this question. 

Comment box placed at the front of the exhibition

Once the exhibition was finished I was delighted to find that in the two days the show was open there had been a really encouraging response to this very broad question. I received a number of intriguing answers and what was reinforced is that these experiences are not easily generalised, as everyone experiences being alone differently.

If forced to organise these responses, I would say that they fell into two main categories – those who value the opportunity to connect with themselves, and those who are silently battling against unwanted isolation while maintaining an external façade that all is well.

Comment cards collected during the exhibition

Another benefit of holding an exhibition was the opportunity to get into conversation with visitors. It was so heartening when a passer by stopped in, spent some time looking at the work and then unprompted volunteered that they felt this was an important topic that needed to be more frequently discussed, and then went on to share personal experiences or reflections on solitude and loneliness. This happened on many occasions over the two days and was the definite highlight of the exhibition for me. 

This validated a number of ideas: that it is an important issue that merits exploration, that more people than is immediately evident are experiencing (suffering?) this in silence and that it would therefore be a desirable objective to try and stimulate a more open and inclusive conversation about it. Having seen the sequelae of loneliness in a medical context for many years, mainly in older people, it was illuminating to have clear evidence that this issue affects younger people of varying demographic profiles also and this was reflected in the conversations I had with visitors over the two days. 

Another element of the work that was validated during the two days was that of the visual approach taken in this project. I’ve written previously about narrative and how I’ve struggled to find a way to tell stories visually. I have spent a lot of time looking at the work of Crewdson, Soth and Hido in particular during the latter part of this MA and this research, as well as having a revelation while attending the London Nights exhibition earlier in the year about how using a series of images together could be an effective way to suggest a story, I had been convinced that this would be the way to create narrative in this work.

As I had continued to reflect on this and also realised the importance of including people in the work, I’d settled on triptychs as the vehicle to tell this particular story, each anchored by a portrait. In the exhibition I also experimented with combining triptychs to create even larger stories. It was really interesting then to see how visitors responded to these series of images. The various interpretations of the image combinations, particularly those that were presented in a group of 6 images, were really interesting – people finding all sorts of different elements, which were on the whole very different from my nominal intention when grouping the images together. This is exactly what I’d been aiming for. It did mean though that a number of visitors were frustrated when, after asking me to tell them whether they had gotten the ‘right answer’ when trying to interpret the images I replied by telling them that there wasn’t a right answer and that the fact they’d arrived at a completely different interpretation to myself, or another viewer, was exactly what I’d intended!

Holding the exhibition therefore served to allow direct engagement with the audience, in a way that had not been previously possible via social media. The accompanying website definitely worked in conjunction with the exhibition to provide different ways to access the work and explore it in depth at a time that suited the viewer. The exhibition also provided direct feedback about the success or otherwise of the work in communicating the themes and achieving the aims of emotionality and open-ended narrative. Judging from the verbal and written feedback received during the show, I am reassured that these objectives were largely met and this is very encouraging when considering how to take this project forward after the finish of the MA course. 

I was asked on a couple of occasions during the exhibition – ‘what’s next?’ – whatever the answer to this question, this exhibition assures me that the work is on the right course.  

Final Major Project: Reaching Out Into The Dark Exhibition, November 2018

The ROITD FMP exhibition took place this week, November 27th and 28th, at studio1.1 gallery on Redchurch Street in Shoreditch, London. The decision to actually hold an exhibition was only taken earlier this month, so pulling it together from conception to opening occurred in the space of 19 days.

studio1.1 London gallery

The progress of the work during this FMP period has been slow and hindered by outside factors, such that I initially felt that trying to hold an exhibition would prevent me from focusing enough time and energy on actually having enough work to submit by the December deadline. I was also discouraged by preliminary enquiries into potential exhibition spaces. Space hire seemed so prohibitively expensive and difficult to arrange that I figured I should concentrate on putting the work together for online presentation in the form of a project website, which I’d always envisaged as the main repository of the finished work.

I had wanted to present the images in triptychs, aiming to suggest quite open-ended narratives, and had decided that each triptych would be anchored by a portrait. After completing a couple of portrait shoots in the last six weeks or so, I saw this vision finally begin to take shape in a way that made an exhibition now seem possible.

Triptych

Additionally I was encouraged by a conversation with tutor Wendy McMurdo, an incredibly accomplished artist in her own right, who seemed to confirm that the work was heading in the right direction and encouraged me to keep pushing forward. She perfectly understood the internal conflict that I was having – ‘that’s the artistic process Justin’ – and this reassured me that I wasn’t going crazy and that I could possibly pull it off after all. 

I also realised that without an exhibition I’d be missing a great opportunity to engage with the audience, to ‘reach out’ as I had always been aiming to do with the work. Reflecting on this aspect of the exhibition is something that I’ll discuss further in another CRJ post.

So, once decided upon, it was key to find a space to show the work. I was really fortunate that studio1.1 were able to accommodate me for two days at the end of November at a discounted rate that was within my budget. I had enough time to pull everything else together and also make more work, which at the time of deciding to have an exhibition was still necessary.

The initial plan was to show 12 to 15 images, but it quickly became clear that to do so would not allow me to articulate the idea well enough and would also not fill the space that the gallery afforded. The final exhibition consisted of 18 images presented with accompanying text panels taken from the project research, as well as some additional contextual information about the issue of urban solitude and loneliness. 

Following on from my recent experience with the Shutter Hub Open, I explored the possibility of using newspaper for the printing and made enquiries with Newspaper Club about the papers and sizes available. The price to print on newspaper was certainly very attractive compared to my usual printer Digitalarte (approximately 10 times cheaper!) but once I was clear about which images I wanted to show and considering the subtlety of tonal variations and deep shadow in many of them, I ended up going for the tried and trusted, and much more expensive fine art method. 

Once the space was secured I started promoting the exhibition via Instagram and Twitter and received a number of tentative responses suggesting that people were interested and planning to attend. The private view was held on the evening of Tuesday 27th and I’m really happy to say that it was well-attended.

Visitors at the Private View on 27th November 2018

The show ran for two days, 11am to 6pm on both days, with the private view from 7 to 9pm on the first day. I would have ideally held the exhibition for longer, but the gallery only had two free days available and it was difficult enough getting time off work for this period as it was. All in all it worked well, allowing those who expressed an interest in attending to do so. I was really gratified that people travelled from outside of London to see the exhibition and the feedback was generally really positive, which validated the expense and effort that had gone into putting the show on. 

Overall, I’m really glad that I made the effort to arrange an exhibition. It was an incredibly valuable learning experience, both in practical and organisational terms, but also in terms of helping to better understand how to present work to attract and engage an audience, what considerations are important when planning what one hopes will be a successful show, as well as helping me to gain a better understanding of how different outputs can connect differently with audiences and thus how to more strategically present one’s work in order for it to have the maximum reach and impact. 

I will write more about my reflections in this regard in a subsequent post.