Sustainable Prospects: Work It, Work It For Me Baby!

Ok, so I might just have had some kind of P-Funk/Rick James moment there, but that’s only because I’m suddenly enthused and totally convinced of the utility of networking (work it!!).

Last night I attended the launch of MAYN, a creative photography and video agency out of Falmouth University. The event, helpfully, took place ten minutes down the road from my house, in Shoreditch (as they’d obviously realised at MAYN HQ that it would be too much of a stretch for me to make it to Falmouth after work on a Thursday!) at the achingly cool headquarters of the advertising agency Mother.

Cool people milling about in a cool place!

It was a genuine pleasure to meet artists represented by the agency, such as Alex Fleming, whose work was also on display at the event, as well as the person running the show Lynn Chambers who was just incredibly friendly and passionate about the new agency and what they are hoping to achieve moving forward. 

Aside from feeling honoured to be there, it was also great to be able to put human form to people who had previously only existed to me in the form of a small thumbnail on my screen, fellow students on the course, as well as Jesse Alexander (our MA course leader) and Anna-Maria Pfab, who is our module leader for Sustainable Prospects as well as the founder of another hot photo agency, Kiosk.

Having the chance to meet and speak to these people really cemented something that I have heard a lot during this module…the importance of networking and making genuine human connections in the creative industries. I felt like I learnt more in one evening than I have during most of the rest of the time on my course, simply by absorbing the wisdom of those in the room, and having left a sterile hospital environment immediately before I found being amongst like-minded passionate creatives to be really inspiring. Aside from the possible career benefits of networking, I can see that it’s also a way to stay connected to the energy and passion that got everything started.

For me, there’s a natural caution about these events, usually because I feel that I have little to contribute. I’m sure most people have an innate dread of being placed in a room of strangers and having to make conversation, but it just needs to be done. And it’s a lot less scary than we make it seem in our heads before we’ve actually dived in.

A key lesson from this module, aside from the relentless push to emerge into the  professional arena, is the importance of differentiating yourself in a saturated marketplace. It seems to me that this first starts with your work, having a visual approach that connects with viewers and stands you apart from other image makers. Second to that though is the ability to make genuine connections with others, either as potential clients or other artists who may become collaborators, work referrers, or ‘brand advocates’ almost…

All of these things require some personal connection and interaction and so networking is the lifeblood of any successful photographic practice, particularly in the early stages.

During this module I have made closer links with some of my class mates, discussing further collaborations with Chris Chucas for example, as well as arranging a meetup and exhibition visit for some of us who are local to London. It will be great to spend more time with my MA peers in person rather than in the virtual space of Canvas. 

References:

• PRITCHARD, Lisa. 2011. Setting Up A Successful Photography Business. London: Bloomsbury.
• LIVEBOOKS. 2015. ‘Importance of Networking for Photographers’. Livebooks Blog [online]. Available at: http://blog.livebooks.com/2015/03/importance-of-networking-for-photographers/ [accessed 30 November 2017].
• WHITE, Lara. ca. 2012. ‘4 Reasons Why Networking Is Critical to Going Pro’. Digital-Photography-School.com [online]. Available at: https://digital-photography-school.com/4-reasons-why-networking-is-critical-to-going-pro/ [accessed 30 November 2017].

Positions and Practice: Week 12 Reflection

This week saw the submission of the two final assignments for this module, a project proposal and accompanying work in progress (WIP) portfolio. The production of this work has been quite a traumatic, but ultimately very enlightening process that will be formative for everything else that I produce moving forward on this course.
 
The difficulties approaching this work were largely due to a lack of structure in my thinking and in the approach to my own work. As I’ve mentioned previously, I’ve not really had any kind of ‘practice’ to speak of before starting this course, which should have probably been a clue that struggling through the ‘Positions and Practice’ module was a possibility! 

Project Proposal front page

For a number of reasons I found the task of delineating a question for the proposal, explaining why it was important and proposing how my practice would be equipped to examine it unbelievably hard. Some of the reasons were bound up in my own perceptions of what a photographer is, some were a result of my sporadic practical work which in some ways inhibits creativity, while I also just felt ill-prepared for this sort of academic challenge having not previously had to write any such document.

s the deadline approached, it seemed to get harder and harder to narrow things down into a coherent idea and while all my time seemed to be taken up trying to do this, the production of practical work also suffered. My head was throbbing with pressure, and nobody ever produced anything interesting with a throbbing head! 

Speaking about the difficulties is kind of redundant now though, as the deadline passed and the work was submitted. What is useful, is to outline some of the lessons I’ve learnt from the process. 

Forgive me for introducing these in bullet-point format, it just seems kind of appropriate (nothing like a good bullet-point to make it seem like you’ve got something sensible to say!).

Proposal Lessons:

• The act of writing a proposal is useful in itself, helping to shape up vague ideas and obliging you to flesh them out, structure them and consider how you can actually make them come to life.
• If you can’t sell your idea, then no-one should be expected to buy it.
• Being able to articulate what you want to get out of the work is not a bad thing. It’s not something to shy away from or be coy about.
• Writing a proposal is a bit like a contract and a road map. In the case of these personal projects, it’s really a commitment to myself to continue working at this idea, and now I have the beginnings of a clear direction to take with the work and an idea of where I’d like to end up. None of these would have been present without writing the proposal and I have never approached making images in this way before.
• Opening up one’s work and ideas to external scrutiny is incredibly valuable. It’s definitely daunting, but also a tool for genuine epiphanies and growth.

A draft image that didn't make the final WIP portfolio

• I have to give my work attention and the room it needs to develop. By that I mean I need to take my practice seriously. The clue really is in the name ‘practice’! I found that in the final week approaching the deadline, the act of getting out and making photographs really helped to explore and solidify some ideas, while also throwing up other ideas that I intend to explore now that the looming deadline is out of the way. I’ve spent a lot of time in this first module reading and researching, but one of the key lessons I will take away from module one is the need to put as much focus on visual research too. It really pushes the work forward. I also have to thank my classmates Chris Chucas and Rita Rodner for proving to be great examples of this in their own work throughout the last few weeks. Ultimately you need to ‘make the work and get it out there, because otherwise it’s just in your head and that’s not a good place for it to be’ as the esteemed Dr Wendy McMurdo herself would say. This is a massive lesson learned in the production of the proposal and WIP portfolio.
• The possibilities for your work are almost limitless once you stop to really think about it. It’s important to be open to the work of other artists, to be willing to soak up ideas and to be open to collaborating with other practitioners.

Meeting the challenge of adapting to this course and the mindset required has been difficult but also great fun. I’m so glad that I decided to do this, and I’m keen to reflect on this module and put the lessons into practice. 

Reflections on a Collaboration

Earlier in this module I took part in a collaboration with my classmate Chris Chucas whose work I’ve increasingly come to admire throughout the first weeks of this course. We had both missed the chance to collaborate during the scheduled activities but agreed to try a little side project after discussing it in the webinar that accompanied the work in week 3.
 
I’d been really impressed by the work produced by the other collaborators. I felt that given the constraints of time and distance separating people, everyone had produced interesting and thought-provoking images. Chris and I decided to do something together and set about deciding on the parameters of our own project.

At the outset, I have to admit that I’ve never considered myself to be a collaborative photographer, AT ALL! One of the things I value most about photography is the ability to preserve my own individual vision. In fact, it’s one of the few areas where I feel that I can express myself entirely, without having to defer to external standards or expectations. I approach all aspects of making images in a very protective way, from the way I shoot to the way I process the work.
 
One of the reasons to write this reflection now though, rather than a few weeks ago when it was more contemporaneous, is that one of the real revelations of this first module has been the realisation of how much of what we all do involves collaboration on some level. It’s something that I have had reason to reflect on repeatedly throughout this module and not just specifically during the work with Chris. Even in my own practice, I’ve had a long and fruitful collaboration with my printer George at Digitalarte who I have been working with for more than three years now. Not only has he taught me a lot about printing but also many other things that have fed directly into my practice and improved my work and workflow. I have had a similarly fruitful association with my framers Oaksmith Studio. I've also benefitted from the collaborative environment that my photography group members have created. 

When you look at things more closely you realise that all image making is to some degree a collaboration. With your subject, with your equipment, with your audience. For me personally this has been a useful realisation, liberating me as it has to some degree from the narrow myopic viewpoint that refused to allow external light to illuminate new and better ways forward.
 
The project with Chris was framed simply. We would both shoot two images, in landscape format, that would ultimately be combined in some way. Our general theme was ‘loss’ or ‘being alone’ and we briefly talked about some shared inspirations. Chris had posted some lyrics up on the class forum that had got me thinking, from the song Church Street in Ruins, by Bangers:

Hearing the Beach Boys playing on this rainy high-street
Makes me chuckle at the amount of surf shops here.
I've tried, there's just no waves in this town.
Just more coffee shops that we could ever hope to drink in
And I don't care how cheap their drinks are,
I'm better off at home.
I kind of find it offensive that everything's for sale,
Coupled with the realisation that there's nothing here I need.
It's strange, I don't hate my job and I'm not living on the breadline,
But spending money still seems strange to me.
On the plus side when I'm outside I repeat mantra-like
"The last thing I need is any more things".

We spoke a bit about how we interpreted some of these thoughts and I managed to slip in a Tribe reference, because frankly there’s always room for A Tribe Called Quest!

One of the pleasures of this project for me was finding shared perspectives with someone whom I didn’t know beforehand and whose work was so different to mine. Also, the fact that by being open to others it’s possible to derive inspiration from places I wouldn’t usually find it (my knowledge of Punk is zero!). In speaking with Chris and sharing ideas I not only found affirmation of some of my own feelings but also was challenged to broaden my views and think beyond my previously perceived boundaries. Reflecting on this experience and on the output of the rest of the group, as well as the various practitioner interviews provided where people discussed how they had entered into their own collaborative relationships, I would say this is one of the real benefits of collaborative working.
 
We agreed on a loose deadline by which we planned to have shot our images, and I went out on the streets of East London one night after work. I was feeling really uninspired, and usually in these circumstances I would have given things up and headed home just accepting that it wasn’t my night. Having a responsibility to someone else though prevented me from doing that. Now, it wasn’t about me and my own selfish view point. I had a responsibility outside of myself, to the shared objective of our collaboration. 

Images for collaboration - shot February 2017

At this point, Chris had already sent me his images (I hadn’t looked at them though), so I was even more aware of a sense of not wanting to let the side down. I think there’s a lot to be said for deriving external methods of inspiring work and a work ethic, particularly if one wishes to pursue a professional path in photography. ‘Not feeling it’ can’t be an absolute obstacle to producing work, there has to be a way to keep shooting through it, and developing a productive routine that is almost independent of notions of inspiration, is one of the benefits that collaboration might also offer. In general, that is certainly something I must do better at as the course progresses.

nother element to our collaboration was that we would process each other’s photographs. For me this was a massive step. I am super obsessive about processing, always have been, and so the act of sending my RAW files into the ether and just allowing someone else to take charge of the final presentation of my images was both incredibly daunting, but also very liberating because ultimately, no one died! And that’s a lesson in itself, that sometimes by loosening the tight grip on the reigns you might be allowing magic to happen. Another lesson for me.

Image for collaboration - Chris Chucas

Image for collaboration - Chris Chucas

The final images were put together by Chris and I was blown away by them. I’ve never presented work in a diptych before, so again that was another way in which my practice was challenged and broadened by this collaboration. Both composite and diptych have caused me to consider different ways in which I can sequence and present my work in future and I’m grateful to Chris in this regard.

Chris Chucas - Justin Carey Collaboration

Chris Chucas - Justin Carey Collaboration

Overall, both in this exercise and on reflection throughout this module, I feel that collaboration is something that is not only unavoidable, but is also a positive force that can be harnessed both to produce work that transcends individual practice but can also strengthen and develop individual perspectives. I’d certainly be open to collaborating with Chris, or other practitioners, in future. As this module draws nearly to a close, I feel I have a better idea of where I want to go with my practice and significant parts of that will involve collaborative working, whether it be in producing images or in developing work to accompany, support or discuss photographic practice.
 
You can see what Chris thought about our collaboration here.

Positions and Practice: Week 4 Reflection

Week 4 focused on how the photography profession is perceived by non-photographers and the influence on the medium of the ever-advancing development of photographic technology. It was interesting to hear the reflections of my classmates, particular those who are working professionally as photographers. The general sense is that the profession is poorly-understood with sometimes only limited knowledge about what a photographer's job actually entails and what it should therefore be worth. There was also a feeling that people see photographers as having an easy life, doing something that any person could do and that this can even feed into the shoddy way that some photographers go about their work. I feel myself somewhat unqualified to offer opinions about this, as I largely identify as being in the 'non-photographer' camp, or at least I did before commencing this course.

My instinct is that photographers are maybe at least partially to blame for how they are perceived by the public. As we've already discussed, imagery is everywhere, the majority of which was created by photographers. As such, their contribution to daily life is vast, and massively under-recognised. It would not be unreasonable to expect the profession to be more forward in highlighting this important role and seeking to receive appropriate consideration accordingly. Maybe part of the problem is the disparate nature of the profession, with there being so many different types of photographers, as well as it being an often solitary practice. These facts don't lend themselves to presenting a united and powerful professional voice, that is capable of making the point that image makers should be valued for the important work that they do.

In my own practice I’ve certainly felt unable to fully own the title of 'photographer'. This may be a result of my other professional role which dominates a large part of my time and thoughts, but is also due to never quite feeling that it was credible for me to claim to be a photographer without devoting all my energies to it full-time. I think it's important to conduct oneself in as professional a manner as possible regardless of where on the photographer's spectrum you may be placed and maybe the fact that there are some people who operate in a less than professional manner partly explains why the profession is so poorly regarded.

With regards to the relentless advance of photographic technology, it’s easy to be overwhelmed by the equipment choices available and lose sight of what you're actually trying to achieve, ending up simply consumed by the pursuit of the next piece of equipment that will supposedly help to elevate your work. This is a position I found myself in early in my photography journey, but it’s a false position to my mind, and it’s better to concentrate on honing the craft and using the technology as a tool, rather than seeing the latest camera as an end in itself.

Also this week, following on from the collaborative focus of week 3, I was delighted to produce a small piece of work with a classmate Chris Chucas. It was a rewarding experience that I’ll write about in a separate post.
 
The research for my project continues, but as I have been admonished this week, I need to 'stop thinking and go shoot!'